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Patagonia

Date:(2019/10/22)   Hits:2733


BACKGROUND

Patagonia was founded in 1972 and has grown from a small company providing only rock-climbing gear to a globally recognized outdoor brand. The company specializes in apparel and equipment for extreme sports such as cross-country running, skiing, mountaineering, surfing, and snowboarding. Patagonia is headquartered in Ventura, Calif., and has a strong presence in the Americas, Europe, and Japan. The company serves its markets through a variety of channels, including international distributors, wholesalers, retail stores, mail order and e-commerce.

 

For Patagonia, it will be a cultural output of its corporate image, whether it is to greatly improve the quality of its products or to link its brand with environmental protection and provide a platform for environmentalists to express their opinions and ideas.

 

ACHIEVE INCREASING OMNICHANNEL WITH DYNAMICS 365

Over the years, Patagonia has repeatedly examined the effectiveness of its business processes and infrastructure. The company has come to realize that its existing technologies and processes do not have sufficient capacity to support the next phase of expansion and foresight, rather than the possibility of losing market share and revenue.

 

CFO and COO Rose Marcario said, "We want to ensure that we continue to grow without adding resources while being well prepared to serve our global customers. And I want us to be able to serve the global market and move away from the long-held downsizing model of the past."

 

After Patagonia chose to fulfill its requirements with Dynamics AX, its management team decided to move with The Times and utilize the Cloud Dynamics 365 platform to further simplify operations to reduce time costs and provide strong support for the company's future growth.

 

RESULTS

o    Unify financial, operational, and business analytics with Dynamics 365, a scalable global platform.

o    Smoother operations through apparel and retail solutions.

o    Advanced global channel commerce SOLUTIONS between call centers, retail stores and DOM.

o    Reduce waste, improve efficiency, and reduce costs through Dynamics 365.

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