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BACKGROUND
Patagonia was
founded in 1972 and has grown from a small company providing only rock-climbing
gear to a globally recognized outdoor brand. The company specializes in apparel
and equipment for extreme sports such as cross-country running, skiing,
mountaineering, surfing, and snowboarding. Patagonia is headquartered in
Ventura, Calif., and has a strong presence in the Americas, Europe, and Japan.
The company serves its markets through a variety of channels, including
international distributors, wholesalers, retail stores, mail order and
e-commerce.
For
Patagonia, it will be a cultural output of its corporate image, whether it is
to greatly improve the quality of its products or to link its brand with
environmental protection and provide a platform for environmentalists to
express their opinions and ideas.
ACHIEVE INCREASING
OMNICHANNEL WITH DYNAMICS 365
Over the
years, Patagonia has repeatedly examined the effectiveness of its business
processes and infrastructure. The company has come to realize that its existing
technologies and processes do not have sufficient capacity to support the next
phase of expansion and foresight, rather than the possibility of losing market
share and revenue.
CFO and COO
Rose Marcario said, "We want to ensure that we continue to grow without
adding resources while being well prepared to serve our global customers. And I
want us to be able to serve the global market and move away from the long-held
downsizing model of the past."
After
Patagonia chose to fulfill its requirements with Dynamics AX, its management
team decided to move with The Times and utilize the Cloud Dynamics 365 platform
to further simplify operations to reduce time costs and provide strong support
for the company's future growth.
RESULTS
o Unify financial, operational, and
business analytics with Dynamics 365, a scalable global platform.
o Smoother operations through apparel
and retail solutions.
o Advanced global channel commerce
SOLUTIONS between call centers, retail stores and DOM.
o Reduce waste, improve
efficiency, and reduce costs through Dynamics 365.
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