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Hooker Furniture

Date:(2018/2/1)   Hits:1831


Founded in 1924, Hooker Furniture Corporation is a Virginia-based home furnishings company that designs, imports, manufactures and markets residential household furniture products. The company operates primarily in two segments, case goods and upholstered furniture, sold through independent furniture stores, specialty retailers, department stores, catalog, eCommerce, and national/regional chains.

Hooker Furniture needed a scalable ERP solution with configure-to-order capabilities to grow its multi-brand furniture business. Microsoft Dynamics AX combined with Sunrise industry expertise delivered the solution. Additionally, to further its mission of "one voice" to the customer, Hooker chose to implement Dynamics 365 for Customer Service. This provides its representatives a full suite of options to better assist clients across every brand.


Disparate ERP systems in three divisions increasing IT costs

Lack of financial consolidation and visibility across divisions

Inability to present multiple brands as a single cohesive business to the customer

Lack of inventory visibility of components, work in process and finished goods across 14 sites

Inability to configure products to meet customer's unique demand

Support team unable to access centralized view of account and ticket information


Microsoft Dynamics AX offered an integrated financial and supply chain solution within a single platform

Consolidated multiple legal entities on a single instance of Microsoft Dynamics AX

Microsoft Dynamics AX offered a strong road map to the cloud with Dynamics 365

Managing support though Dynamics 365 offered greater visibility, case management capabilities, and enhanced reporting

Sunrise offered a strong blend of product expertise and apparel industry solutions that would maximize value


A global experience, with one system across all locations and reduced IT costs

Improved manufacturing efficiency and quality

Inventory visibility of components, work in process, and finished goods across six sites

Improved materials planning, inventory management, and cost analysis

Consolidated financials across all divisions with a more accurate picture of product margins and advanced landed cost management

Configure-to-order capabilities to meet the customers' unique demand

Improved measurement and analytic capabilities for support personnel

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